Update: 09.10.2023

Last week: 39 week 2023 (25.09.2023 - 01.10.2023)

Last full month: September 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 173 0.8% 32.5% 0.8 692 318 1.7% 70.1% 0.4 -1.6%
MoM 5 528 6.7% 35.3% 2.2 3 253 665 7.6% 72.7% 1.8 0.1%
YTD 57 262 -33.2% 42.0% -11.9 29 866 583 -26.1% 76.3% -5.8 -14.4%
MAT 77 905 -29.4% 43.3% -9.1 39 161 856 -23.5% 76.6% -4.4 -14.6%
KAPSIKAM
WoW 15 071 1.3% 2.1% 0.1 7 991 384 2.1% 2.8% 0.1 -1.3%
MoM 63 742 6.7% 2.1% 0.2 33 188 779 11.1% 2.7% 0.3 -4.2%
YTD 612 738 -19.7% 2.3% -0.4 265 609 305 -15.9% 2.6% -0.3 -6.2%
MAT 894 482 -15.7% 2.5% -0.3 375 259 590 -14.1% 2.8% -0.3 -7.1%
MILDRONATE
WoW 53 289 -0.6% 12.6% 0 43 198 235 0.7% 14.6% 0 1.2%
MoM 227 453 -5.2% 12.8% -1.4 180 914 207 -3.1% 14.7% -1.5 8.3%
YTD 2 158 261 -39.5% 10.2% -3.4 1 595 247 227 -25.5% 11.9% -2.2 -19.2%
MAT 2 995 943 -38.8% 10.4% -3.2 2 161 159 286 -18.5% 12.1% -1.2 -19.8%
SULFARGIN
WoW 2 232 -5.4% 0.6% 0 1 321 187 -5.4% 1.0% -0.1 -1.0%
MoM 10 156 -22.0% 0.7% -0.1 5 896 416 -17.5% 1.0% -0.1 -13.5%
YTD 98 651 -15.4% 0.7% -0.1 53 865 158 -10.1% 1.1% -0.1 -2.9%
MAT 125 795 -21.4% 0.7% -0.2 69 090 105 -15.1% 1.1% -0.2 -4.5%
VIPROSAL
WoW 14 918 -2.8% 2.0% 0 5 774 883 -0.5% 1.9% 0 -1.3%
MoM 66 093 -2.4% 2.1% 0 24 757 417 2.6% 2.0% 0.1 -3.8%
YTD 589 494 -35.3% 2.1% -0.9 214 576 286 -42.0% 2.0% -1.2 -7.4%
MAT 816 992 -38.7% 2.2% -1.1 300 554 740 -43.6% 2.1% -1.4 -8.4%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 57 262 -33.2% 42.0% -11.9 29 866 583 -26.1% 76.3% -5.8 -14.4%
KAPSIKAM 612 738 -19.7% 2.3% -0.4 265 609 305 -15.9% 2.6% -0.3 -6.2%
MILDRONATE 2 158 261 -39.5% 10.2% -3.4 1 595 247 227 -25.5% 11.9% -2.2 -19.2%
SULFARGIN 98 651 -15.4% 0.7% -0.1 53 865 158 -10.1% 1.1% -0.1 -2.9%
VIPROSAL 589 494 -35.3% 2.1% -0.9 214 576 286 -42.0% 2.0% -1.2 -7.4%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 77 905 -29.4% 43.3% -9.1 39 161 856 -23.5% 76.6% -4.4 -14.6%
KAPSIKAM 894 482 -15.7% 2.5% -0.3 375 259 590 -14.1% 2.8% -0.3 -7.1%
MILDRONATE 2 995 943 -38.8% 10.4% -3.2 2 161 159 286 -18.5% 12.1% -1.2 -19.8%
SULFARGIN 125 795 -21.4% 0.7% -0.2 69 090 105 -15.1% 1.1% -0.2 -4.5%
VIPROSAL 816 992 -38.7% 2.2% -1.1 300 554 740 -43.6% 2.1% -1.4 -8.4%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 173 0.8% 32.5% 0.8 692 318 1.7% 70.1% 0.4 -1.6%
KAPSIKAM 15 071 1.3% 2.1% 0.1 7 991 384 2.1% 2.8% 0.1 -1.3%
MILDRONATE 53 289 -0.6% 12.6% 0 43 198 235 0.7% 14.6% 0 1.2%
SULFARGIN 2 232 -5.4% 0.6% 0 1 321 187 -5.4% 1.0% -0.1 -1.0%
VIPROSAL 14 918 -2.8% 2.0% 0 5 774 883 -0.5% 1.9% 0 -1.3%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 5 528 6.7% 35.3% 2.2 3 253 665 7.6% 72.7% 1.8 0.1%
KAPSIKAM 63 742 6.7% 2.1% 0.2 33 188 779 11.1% 2.7% 0.3 -4.2%
MILDRONATE 227 453 -5.2% 12.8% -1.4 180 914 207 -3.1% 14.7% -1.5 8.3%
SULFARGIN 10 156 -22.0% 0.7% -0.1 5 896 416 -17.5% 1.0% -0.1 -13.5%
VIPROSAL 66 093 -2.4% 2.1% 0 24 757 417 2.6% 2.0% 0.1 -3.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs